Customer Experience expertise for brands scaling with care
Helping ambitious brands evolve and elevate what their customers already love, to improve conversion, increase repeat behaviour and maximise Lifetime Customer Value in a way that feels right.
I’ve shaped the customer experience at these much-loved brands
12 word statement about CX, the impact and the problem to solve.
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.
Going from a tiny startup to becoming the biggest flower gifting company in Europe in less than a decade is an amazing achievement, and I feel so lucky to have been a part of that journey.
More than that though, I’m proud of the fact that not only did we manage to become the biggest brand, but throughout our growth we were the most loved.
Knowing that the products that we painstakingly developed and launched were positively impacting the lives of millions of people a year is an incredible feeling.
Like I say, products have the power to make the difference to people’s lives, and I hope I continue to have the pleasure of helping to make that difference through working with more amazing DTC brands.
Ways to work together
For brands that want senior support without a full-time hire. I embed part-time (typically 10–15 hrs/week) to help prioritise, align teams and strengthen customer experience.
Fractional CX Lead
A focused piece of work to clarify where experience is helping — or holding back — growth. You’ll get a clear view of what matters most, plus a practical roadmap.
Problem Solving
For founders or leadership teams who want a senior sounding board as they navigate the next stage of growth.
Advisory/ Thought Partnership
About Me
I’ve spent over a decade inside high-growth ecommerce businesses, including eight years at Bloom & Wild as part of the early team, helping scale the business while protecting customer experience through growth, expansion and complexity.
I’ve spent over a decade inside high-growth ecommerce businesses, including eight years at Bloom & Wild as part of the early team, helping scale the business while protecting customer experience through growth, expansion and complexity.
Get in touch
If you’d like to find out more about ways of working together, please drop me a message.
As you can probably tell from the word count on this site I love to chat, so I look forward to hearing from you.