Experienced support for first-time founders figuring it out as they grow.

I’ve spent over a decade inside some of the UK’s most innovative start-ups, learning how to make thoughtful decisions fast when there’s no clear path ahead.

If you’re building an ambitious, product-led brand and could use someone in your corner who’s lived it before, I’d love to help.

Hi, I’m Olivia

I help founders navigate the unexpected challenges that come with growing a business for the first time. Everything from big strategic decisions to those tricky problems that pop up on a random Tuesday afternoon.

I’ve spent my career inside fast-growing start-ups, most notably at Bloom & Wild, where on the journey from innovative idea to household name, we faced challenges big and small every single day.

The truth is, none of us really knew what we were doing at the start. But over time, we developed an approach to decision-making that balanced our customers, commercials and culture that helped us to become the UK’s largest, and most loved, flower gifting brand.

We proved that you don’t have to choose between building a successful business and building one people genuinely love. That’s the thinking I now bring to founders growing businesses of their own.

How I Help

I understand the reality of limited resources, endless to-do lists and being pulled in a million different directions, so I work with you to find practical solutions shaped around what your business actually needs.

Sometimes that’s mapping out a long-term strategy. Sometimes it’s untangling a difficult problem. Sometimes it’s simply helping you avoid rabbit holes and focus on what really matters.

No generic playbooks. No borrowed blueprints. After all, you’re the expert in your own business. I’m just here to help create the space for you to think clearly so you can make decisions you feel good about.

I focus on providing clear, useful support that helps you move things forward, not slow you down.

Ways we can work together

  • Thought Partner

    An opportunity to bounce ideas around, sense-check your thinking and gain perspective and reassurance from an experienced sounding board.

    Online or in person, regular or ad-hoc, as often as you need.

  • Problem Solver

    Got a particularly tricky challenge to unpick?

    Whether it’s a strategy question, an org change or a broken process, I’ll work with you to help untangle it and reach a resolution that’s right for you.

  • Extra Pair of Hands

    If a task urgently needs tackling but you don’t currently have the resources or bandwidth or expertise to do it, I’m happy to step in.

    I’ll slip in seamlessly alongside your existing team and efficiently and effectively get the job done.

Brands I’ve worked with

Olivia was integral to the success of Bloom & Wild from the early days, helping build the business to European market leadership. Her first-hand experience of the realities of scaling fast, paired with her warm and empathetic nature, mean she's uniquely positioned to help you navigate the challenges of growth and make the right calls with confidence.

Aron Gelbard - Co-Founder & CEO, Bloom & Wild

Let’s work together

If you’ve created something exciting and could use some experienced support as you scale, I’d love to hear from you.