I love great products.
Innovative, disruptive, revolutionary products. Products that make you go ‘oh!’ when you first discover them. Products that you immediately send to your friend because you know they’ll love it too. Products that make you wonder how you ever lived without them.
Products that make a meaningful difference to people’s lives, and to the world around us.
I’ve been fortunate to spend my entire career working with such products, at two of the UK’s most innovative and iconic consumer brands, graze and Bloom & Wild.
I’ve seen first hand how a well-executed, carefully-delivered, truly inventive product has the power to make someone’s day just that little bit better.
That’s why I want to help more brands who have a day-brightening idea to be as successful as possible.
Where I’ve been
I started my career at graze, just as their healthy snacks through the letterbox subscription was making the brand a household name.
From my role in the Customer Service team I was perfectly placed to see how their clever use of data and proprietary operational tech was disrupting the snack industry, and was inspired by what they had built off the back of a brilliant new product idea.
From graze I took all of my letterbox learnings to Bloom & Wild, becoming the 6th person to join the team.
The Letterbox Flowers concept was in its infancy, and the brand was evolving from a twice-weekly subscription model to a next-day gifting service.
Though I’d come on board to scale our social media channels, I was drawn to the product itself. I realised that if we wanted customers to choose our product to send to the people they loved the most, then we had to show it the same love.
From here onwards I took ownership of the physical product range, elevating the Letterbox Flowers product to an industry leading gift, which expanded the flower gifting market in the UK and spawned many copycats.
Next my focus was on ideating, developing and launching more innovative products to expand our offering and sustain our double digit growth.
Over time I built out the teams, tools and processes needed as we rapidly moved from start-up to scale-up and beyond.
As we achieved UK market leadership, my focus shifted to setting the strategy and leading the execution for a number of expansion projects, including launching internationally, going live on Ocado and Sainsbury’s and launching more new categories.
By the time I left 8 years later, I was leading two teams who managed hundreds of products in multiple categories across two brands that were trading in 8 European markets.