How I Help

Sitting at the intersection between the customer’s needs, commercial objectives, operational complexities and brand positioning, the physical product offering is uniquely influential to a DTC company’s success.

When optimised effectively it can encourage customer retention and improve profitability and consequently contribute significantly to improving customer lifetime value.

However there is often a natural tension between these competing areas, making it hard to know what to prioritise, and any isolated actions run the risk of causing unintended consequences.  

My knowledge and years of hands-on experience in navigating these challenges mean that I am uniquely placed to support you in creating the best possible experience for your customers, and to tackle product related problems of any size.

To navigate this careful balance I take a holistic approach to any project. By utilising levers from across all areas of the business - from online merchandising to operations, people and processes to packaging - and not just the product itself, no requirements are overlooked.  

This comprehensive outlook, combined with my strategic and executional expertise, delivers impactful results fast and avoids unforeseen repercussions.

Support at every stage

Whether you’re just starting out, scaling fast or looking to expand your horizons, I’ve been there too and learnt what works (and crucially, what doesn’t)

And because the time, team and resources available vary massively as a business scales, I tailor what we focus on and how we work together to best suit the size you are currently, and help to set you up for success in the future.

If you’re starting 🐣

You’ve developed an exciting and original physical product, ready to disrupt your industry.

Together we can learn who your customer is, fine tune the proposition and build the foundation for a sustainable, scalable future.

I can help with:

  • Defining who your customer is and how you can meet their needs

  • Identifying the right metrics to track

  • Communicating the Proposition

  • Establishing a new category

  • Creating Remarkability

  • Creating the building blocks for your future strategy

If you’re scaling 🐥

Your product and your market are a perfect match, and the business is growing, fast. 

I can ensure you have the right strategy and structure in place to meet this demand, hit your commercial objectives and keep your customers happy

I can help with:

  • Optimising Range & Pricing Architecture

  • Building Teams, Tools & Processes

  • Protecting the Customer Experience

  • Optimising Onsite Navigation

  • Identifying future expansion opportunities

If you’re expanding 🐥🐥🐥

You’re looking to expand beyond your core offering to sustain your growth trajectory.

I can help you identify and implement the best product-led opportunities for your brand, avoiding high effort, low reward initiatives.

I can help with:

  • Navigating Retail Expansion

  • Launching Internationally

  • Expanding your Categories

  • Serving a Broader Range of Shopping Missions